Large Outflow of Money Witnessed in Elizabeth Arden

Elizabeth Arden (NASDAQ:RDEN) traded on a positive note gaining 4.54 points or 48.76% to be valued at $13.85 per share. Intraday, the shares aggregated $8.41 million in upticks but saw an exodus of $12.61 million in downticks. The net money flow was calculated to be $(-4.2) million with the final up/down ratio coming in at 0.67. The share price has seen a change of 43.97% in value during the week. Block trade of up/down ratio of 0.25 was also registered with $0.69 million in upticks and $2.81 million in downticks. The net money flow for the block exchange was disappointing at $(-2.11) Million.

Shares of Elizabeth Arden, Inc. rose by 44.28% in the last five trading days and 70.52% for the last 4 weeks. Elizabeth Arden, Inc. is up 80.73% in the last 3-month period. Year-to-Date the stock performance stands at 40.2%.

Currently the company Insiders own 15.2% of Elizabeth Arden shares according to the proxy statements. Institutional Investors own 79.69% of Elizabeth Arden shares. During last six month period, the net percent change held by insiders has seen a change of 6.78%. . On the companys insider trading activities, Lauzat Eric, officer (President, International) of Elizabeth Arden Inc had purchased 5,000 shares on March 3, 2016 in a transaction. The price per share was $6 and the total amount of the disclosed transaction was $30,000.The Insider information was disclosed with the Securities and Exchange Commission in a Form 4 filing. This information is based on open market transaction at the market prices.

Elizabeth Arden (NASDAQ:RDEN) rose 49.09% or 4.57 points on Friday and made its way into the gainers of the day. After trading began at $13.72 the stock was seen hitting $13.89 as a peak level and $13.72 as the lowest level. The stock ended up at $13.88. The daily volume was measured at 33,547,287 shares. The 52-week high of the share price is $15.59 and the 52-week low is $5.02. The company has a market cap of $416 million.

Elizabeth Arden, Inc. is a global beauty products company with a portfolio of fragrance, skin care and cosmetics brands. The Companys product portfolio includes Elizabeth Arden Brand, such as the Elizabeth Arden skin care brands (Visible Difference, Ceramide, Prevage, Eight Hour Cream, Superstart and Elizabeth Arden Pro), Elizabeth Arden branded lipstick, foundation and other color cosmetics products and Elizabeth Arden fragrances (Red Door, 5th Avenue, Elizabeth Arden Green Tea and UNTOLD); designer fragrances, which include Juicy Couture, John Varvatos, and Wildfox Couture; Heritage Fragrances, such as Curve, Elizabeth Taylor, Britney Spears, Halston, Ed Hardy, Geoffrey Beene, Alfred Sung, Giorgio Beverly Hills, Lucky, PS Fine Cologne, White Shoulders, BCBGMAXAZRIA, Rocawear and Jennifer Aniston, and celebrity fragrances, which include the fragrance brands of Justin Bieber, Mariah Carey, Nicki Minaj and Taylor Swift. Its operating segments include North America and International.

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