Analyst Rating Update on Harley-Davidson (HOG)

Harley-Davidson (NYSE:HOG) : 4 brokerage houses believe that Harley-Davidson (NYSE:HOG) is a Strong Buy at current levels. 1 Analyst considers the fundamentals to be worthy of a Buy recommendation. 13 analysts believe that the current prices are in a balance with the stocks fundamentals, hence they propose Hold on Harley-Davidson (NYSE:HOG). Zacks Investment Research suggests a Sell with a rank of 4. 1 others believe that the stock has run up ahead of its fundamentals and advise a Strong Sell on the stock.The median of all the 19 Wall Street Analysts endorse the stock as a Hold with a rating of 2.63.

Harley-Davidson (NYSE:HOG) : The consensus price target for Harley-Davidson (NYSE:HOG) is $50.58 for the short term with a standard deviation of $5.68. The most optimist securities analyst among the 12 who monitor the stock believes that the stock can reach $62, however, the pessimist price target for the company is $40.

Company shares have received an average consensus rating of Hold for the current week Also, Equity analysts at the Brokerage firm Goldman Sachs downgrades its rating on Harley-Davidson (NYSE:HOG). The rating major has initiated the coverage with neutral rating on the shares. Earlier, the shares were rated a Buy by the brokerage firm. The Analysts at Goldman Sachs lowers the price target from $55 per share to $50 per share. The rating by the firm was issued on June 6, 2016.

Harley-Davidson (NYSE:HOG): stock turned positive on Tuesday. Though the stock opened at $42.88, the bulls momentum made the stock top out at $43.14 level for the day. The stock recorded a low of $42.3341 and closed the trading day at $42.9, in the green by 1.20%. The total traded volume for the day was 2,455,145. The stock had closed at $42.39 in the previous days trading.

In an insider trading activity,The officer (SVP, Motor Co. Product & Ops) of Harley Davidson Inc, Kumbier Michelle sold 26,667 shares at $46.25 on May 10, 2016. The Insider selling transaction had a total value worth of $1,233,349. The Insider information was disclosed with the Securities and Exchange Commission in a Form 4 filing.

Harley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) segment and the Financial Services segment. The Motorcycles segment consists of HDMC, which designs, manufactures and sells street-legal Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services. The Companys products are sold to retail customers through a network of independent dealers. The Financial Services segment consists of HDFS, which provides wholesale and retail financing, and insurance and insurance-related programs to Harley-Davidson dealers and their retail customers. The Company conducts its business around the world, including in North America, Europe, the Middle East and Africa (EMEA); Asia-Pacific, and Latin America.

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