Kroger Company (The) (KR) : Analyst Rating Update

Kroger Company (The) (KR) : 17 analysts are covering Kroger Company (The) (KR) and their average rating on the stock is 1.85, which is read as a Buy. 11 equity analysts believe that the stock has a bright future and the price doesnt capture all of its upside, hence they rate the stock as a Strong Buy. Kroger Company (The) (KR) also receives 1 more Buy recommendations from analysts who believe that the stock will do well going forward. A Zacks Investment Research rank of 3, which recommends a Hold affirms that they expect a large upside in the stock from the current levels. However, 2 analysts consider that the stock has more downward risks ahead, hence, they suggest a Strong Sell on the stock. A total of 3 brokerage firms believe that the stock is fairly valued, hence they advise a Hold on the stock.

Kroger Company (The) (KR) : 15 investment research analysts covering Kroger Company (The) (KR) have an average price target of $41.53 for the near short term. The highest target price given by the Brokerage Firm to the stock is $51 and the lowest target is $27 for the short term. Analysts expect the variance to be within $6.3 of the average price.

Kroger Company (The) (NYSE:KR): During Wednesdays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $37.31 and $37.28 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $37.65. The buying momentum continued till the end and the stock did not give up its gains. It closed at $37.58, notching a gain of 0.67% for the day. The total traded volume was 9,419,287 . The stock had closed at $37.33 on the previous day.

Also, In the latest statement by the brokerage house, Hilliard Lyons upgrades its outlook on Kroger Company (The) (NYSE:KR). The current rating of the shares is Buy, according to the research report released by the firm. Previously, the company had a rating of Long-term Buy. The rating by the firm was issued on June 23, 2016. The company shares have dropped -0.65% from its 1 Year high price. On Dec 30, 2015, the shares registered one year high at $42.75 and the one year low was seen on Aug 24, 2015. The 50-Day Moving Average price is $35.68 and the 200 Day Moving Average price is recorded at $37.55.

The Kroger Co. (Kroger) operates retail food and drug stores, multi-department stores, jewelry stores, and convenience stores throughout the United States. The Company also manufactures and processes some of the food for sale in its supermarkets. The Company operated, either directly or through its subsidiaries, approximately 2,625 supermarkets and multi-department stores, approximately 1,330 of which had fuel centers. Approximately 48% of these supermarkets were operated in Company-owned facilities, including some Company-owned buildings on leased land. The Company operates its 2,640 supermarket and multi-department stores under banners, including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Frys, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smiths. Of these stores, 1,330 have fuel centers. The Company also operates 782 convenience stores, either directly or through franchisees, 326 fine jewelry stores and an online retailer.

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