Rocket Fuel (FUEL) : Traders are bullish on Rocket Fuel (FUEL) as it has outperformed the S&P 500 by a wide margin of 33.66% in the past 4 weeks. The bullishness in the stock continues even in the near-term as the stock has returned an impressive 33.83%, relative to the S&P 500. The stock has continued its bullish performance both in the near-term and the medium-term, as the stock is up 33.9% in the last 1 week, and is up 35.04% in the past 4 weeks. Buying continues as the stock moves higher, suggesting a strong appetite for the stock.
The stock has recorded a 20-day Moving Average of 34.86% and the 50-Day Moving Average is 35.97%. Rocket Fuel (NASDAQ:FUEL): stock turned positive on Friday. Though the stock opened at $2.89, the bulls momentum made the stock top out at $3.24 level for the day. The stock recorded a low of $2.87 and closed the trading day at $3.16, in the green by 9.72%. The total traded volume for the day was 1,602,900. The stock had closed at $2.88 in the previous days trading.
The company Insiders own 42.76% of Rocket Fuel shares according to the proxy statements. Institutional Investors own 32.05% of Rocket Fuel shares.
Rocket Fuel Inc. is a technology company that has developed an artificial intelligence (AI) and big data-driven predictive modeling and automated decision-making platform. The Companys technology is designed to address the needs of markets in which the volume and speed of information render real-time human analysis infeasible. It is focused on the digital advertising market that faces these challenges. The Companys media-buying platform, which it refer to as its Demand-Side Platform (DSP) is available to advertising agencies and advertisers as a managed service offering, whereby it manages advertising campaigns on behalf of an advertiser, and through a self-service offering, whereby an agency or advertiser licenses its technology to manage its own advertising campaigns. Its AI system purchases ad spots, or impressions, one at a time, on these exchanges to create portfolios of impressions designed to optimize the goals of its advertisers.