Zacks Rating on J.C. Penney Company Holding Company (JCP)

J.C. Penney Company Holding Company (JCP) : Zacks Investment Research ranks J.C. Penney Company Holding Company (JCP) as 2, which is a Buy recommendation. 7 research analysts consider that the stocks fundamentals point to a bright future, hence they rate the stock as a Strong Buy. 3 more believe that the stock has more downside risks, hence they propose a Strong Sell. A total of 5 analysts believe that the stock has a limited upside, hence they advise a Hold. The average broker rating of 15 research analysts is 2.47, which indicates as a Buy.

J.C. Penney Company Holding Company (JCP) : 13 investment research analysts covering J.C. Penney Company Holding Company (JCP) have an average price target of $12.19 for the near short term. The highest target price given by the Brokerage Firm to the stock is $19 and the lowest target is $7 for the short term. Analysts expect the variance to be within $3.24 of the average price.


J. C. Penney Company, Inc. has dropped 9.15% in the last five trading days, however, the shares have posted positive gains of 6.97% in the last 4 weeks. J. C. Penney Company, Inc. is up 29.37% in the last 3-month period. Year-to-Date the stock performance stands at 52.1%. J.C. Penney Company Holding Company (NYSE:JCP): stock turned positive on Tuesday. Though the stock opened at $10.15, the bulls momentum made the stock top out at $10.37 level for the day. The stock recorded a low of $10.13 and closed the trading day at $10.13, in the green by 0.30%. The total traded volume for the day was 13,724,931. The stock had closed at $10.1 in the previous days trading.

J. C. Penney Company, Inc. (JCPenney) is a holding company. The Companys operating subsidiary is J. C. Penney Corporation, Inc. (JCP). The Companys business consists of selling merchandise and services to consumers through its department stores and Website at, which utilizes applications for desktop, mobile and tablet devices. The Companys online customer purchases by direct shipment to the customer from its distribution facilities and stores or from its suppliers warehouses and by in store customer pick up. The Company sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside JCPenney and home furnishings. The Companys department stores provide its customers with services, such as styling salon, optical, portrait photography and custom decorating.

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