Zacks Rating on Southern Company (The) (SO)

Southern Company (The) (SO) has an average broker rating of 3.03, which is interpreted as a Hold, as rated by 12 equity analysts. Nonetheless, 1 analysts are positive on the stocks future and they recommend a Strong Buy on the stock. Nevertheless, the majority of 9 analysts consider that the stock is a Hold with neither a large upside nor a downside. Ranking by Zacks Investment Research for Coach Inc is 3, which is also a Hold. 1 brokerage firm advices Strong Sell on the share due to lack of confidence about the future of the company. 1 considers that the stock is a Sell.

Southern Company (The) (SO) : The consensus price target for Southern Company (The) (SO) is $53 for the short term with a standard deviation of $4.5. The most optimist securities analyst among the 8 who monitor the stock believes that the stock can reach $62, however, the pessimist price target for the company is $46.


Shares of Southern Company appreciated by 1.47% during the last five trading days but lost 4.17% on a 4-week basis. Southern Company is up 7.85% in the last 3-month period. Year-to-Date the stock performance stands at 14.22%. Southern Company (The) (NYSE:SO): On Tuesdays trading session , Opening price of the stock was $52.04 with an intraday high of $52.28. The bears continued to sell at higher levels and eventually sold the stock down to an intraday low of $51.7. However, the stock managed to close at $51.71, a loss of 0.56% for the day. On the previous day, the stock had closed at $52. The total traded volume of the day was 3,655,715 shares.

Southern Company is an operating public utility company. The primary business of the Southern Company is electricity sales by the traditional operating companies and Southern Power. Southern Companys business segments are the sale of electricity by the four traditional operating companies and Southern Power. The four traditional operating companies, including Alabama Power, Georgia Power, Gulf Power and Mississippi Power, are vertically integrated utilities providing electric service in four Southeastern states. Southern Company owns all of the common stock of Southern Power Company, which is also an operating public utility company. Southern Power constructs, acquires, owns, and manages generation assets, including renewable energy projects, and sells electricity at market-based rates in the wholesale market. The Company also operates the All Other segment.

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