Albert Fried Initiates Coverage on The Rubicon Project Inc to Market Perform

Albert Fried Initiates Coverage on The Rubicon Project Inc(NYSE:RUBI). The shares have been rated Market Perform. The rating by Albert Fried was issued on Sep 30, 2016.

In a different note, On Sep 13, 2016, Citigroup said it Maintains its rating on The Rubicon Project Inc. In the research note, the firm Raises the price-target to $17.00 per share. The shares have been rated ‘Neutral’ by the firm. On Sep 12, 2016, Morgan Stanley said it Downgrades its rating on The Rubicon Project Inc. In the research note, the firm Lowers the price-target to $11.00 per share. The shares have been rated ‘Underweight’ by the firm. On Aug 16, 2016, First Analysis said it Downgrades its rating on The Rubicon Project Inc. The shares have been rated ‘Equal-weight’ by the firm. On Aug 4, 2016, Citigroup said it Maintains its rating on The Rubicon Project Inc. In the research note, the firm Lowers the price-target to $26.00 per share. The shares have been rated ‘Neutral’ by the firm. On Aug 4, 2016, Jefferies said it Maintains its rating on The Rubicon Project Inc. In the research note, the firm Lowers the price-target to $24.00 per share. The shares have been rated ‘Buy’ by the firm. On Aug 3, 2016, RBC Capital said it Downgrades its rating on The Rubicon Project Inc. The shares have been rated ‘Sector Perform’ by the firm.

The Rubicon Project Inc (RUBI) remained unchanged at the close of Tuesday session. Even as the volume increased to 3,52,053 ,the shares failed to make any impression and ended at 0 points or 0.00% at $8.45. The trading session commenced at $8.47 and the stock hit a high of $8.55 and touched $8.38 at the lower end. Considering that the stock pared all of the losses, it can be said as a positive sign. The share price has a 52-week high of $20.37 and the 52-week low is $8.04. The company has a market cap of $413 M and has approximately 4,89,20,591 outstanding shares.

The Rubicon Project Inc(RUBI) last announced its earnings results on Aug 2, 2016 for Fiscal Year 2016 and Q2.Company reported revenue of $65.11M. Analysts had an estimated revenue of $64.97M. Earnings per share were $0.17. Analysts had estimated an EPS of $0.10.

Several Insider Transactions has been reported to the SEC. On May 17, 2016, Todd L Tappin (CFO & COO) sold 54,927 shares at $14.19 per share price.Also, On May 17, 2016, David Day (Chief Accounting Officer) sold 10,819 shares at $14.22 per share price.On Apr 19, 2016, Lisa L Troe (director) sold 2,150 shares at $19.20 per share price, according to the Form-4 filing with the securities and exchange commission.

The Rubicon Project Inc. is a technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud platform provides user reach and a marketplace for the real time trading of digital advertising between buyers and sellers. Buyers of digital advertising use its platform to reach around 600 million Internet users globally on some of the sellers’ Websites and applications. Sellers of digital advertising use its platform for advertising while accessing a market of buyers representing advertiser brands around the world. Its Advertising Automation Cloud features applications for digital advertising sellers including Websites mobile applications and other digital media properties to sell advertising inventory; applications for buyers including advertisers agencies agency trading desks (ATDs) demand side platforms (DSPs) and ad networks to buy advertising inventory and a marketplace where such transactions are executed.

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