Analyst Rating Update on Rocket Fuel (FUEL)

Rocket Fuel (FUEL) : Zacks Investment Research ranks Rocket Fuel (FUEL) as 3, which is a Hold recommendation. A total of 3 analysts believe that the stock has a limited upside, hence they advise a Hold. The average broker rating of 3 research analysts is 3, which indicates as a Hold.

Company shares have received an average consensus rating of Hold for the current week


Rocket Fuel (NASDAQ:FUEL): During Wednesdays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $2.31 and $2.24 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $2.40. The buying momentum continued till the end and the stock did not give up its gains. It closed at $2.33, notching a gain of 4.48% for the day. The total traded volume was 836,387 . The stock had closed at $2.23 on the previous day.

Rocket Fuel Inc. is a technology company that has developed an artificial intelligence (AI) and big data-driven predictive modeling and automated decision-making platform. The Companys technology is designed to address the needs of markets in which the volume and speed of information render real-time human analysis infeasible. It is focused on the digital advertising market that faces these challenges. The Companys media-buying platform, which it refer to as its Demand-Side Platform (DSP) is available to advertising agencies and advertisers as a managed service offering, whereby it manages advertising campaigns on behalf of an advertiser, and through a self-service offering, whereby an agency or advertiser licenses its technology to manage its own advertising campaigns. Its AI system purchases ad spots, or impressions, one at a time, on these exchanges to create portfolios of impressions designed to optimize the goals of its advertisers.

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