Analyst Rating Update on Starwood Hotels & Resorts Worldwide (HOT)

Starwood Hotels & Resorts Worldwide (HOT) : 19 analysts are covering Starwood Hotels & Resorts Worldwide (HOT) and their average rating on the stock is 3.05, which is read as a Hold. 1 equity analysts believe that the stock has a bright future and the price doesnt capture all of its upside, hence they rate the stock as a Strong Buy. A Zacks Investment Research rank of 4, which recommends a Sell affirms that they expect a large upside in the stock from the current levels. However, 1 analysts consider that the stock has more downward risks ahead, hence, they suggest a Strong Sell on the stock. 1 more analyst has given the stock a Sell recommendation. A total of 16 brokerage firms believe that the stock is fairly valued, hence they advise a Hold on the stock.

Starwood Hotels & Resorts Worldwide (HOT) : 15 investment research analysts covering Starwood Hotels & Resorts Worldwide (HOT) have an average price target of $80.87 for the near short term. The highest target price given by the Brokerage Firm to the stock is $93 and the lowest target is $70 for the short term. Analysts expect the variance to be within $7.05 of the average price.

Company shares have received an average consensus rating of Hold for the current week


Starwood Hotels & Resorts Worldwide (NYSE:HOT): During Wednesdays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $77.01 and $76.85 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $77.86. The buying momentum continued till the end and the stock did not give up its gains. It closed at $77.83, notching a gain of 0.82% for the day. The total traded volume was 845,043 . The stock had closed at $77.20 on the previous day.

Starwood Hotels & Resorts Worldwide, Inc. is a hotel and leisure company. The Companys hotel business is focused on the global operation of hotels and resorts primarily in the luxury and upper upscale segments of the lodging industry. The Company owns Starwood Vacation Ownership, Inc., a provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. It manages and operates its hotel business in three hotel segments: the Americas, Europe, Africa and the Middle East (EAME), and Asia Pacific. Its vacation ownership and residential business is a separate segment. As of December 31, 2014, the Companys hotel business included 1,207 owned, managed or franchised hotels with approximately 346,600 rooms, comprising 36 hotels that it owns or leases or in which the Company has a majority equity interest, 583 hotels managed by the Company on behalf of third-party owners and 588 hotels for which it receives franchise fees.

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