Apple to Announce Next-Gen MacBook Pro Lineup in October Event

Apple Inc. (NASDAQ: AAPL) getting ready for its event that will be held on October 27. It is highly tipped that the Cupertino, California-based tech giant will introduce its new MacBook Pro lineup. Almost all leading tech companies typically reveal their latest hardware before the holiday season kicks in to maximize its sales. With this, it is more likely that the iPhone maker could make huge announcements in its event for this month.

Although the tech titan has not revealed upcoming product, there has been constant rumors regarding the next-gen MacBook Pro lineup. This has significantly aided in the development of a clearer picture about what the MacBook Pro 2016 could be.

According to analyst Ming-Chi Kuo, he anticipates that the tech giant will include a new OLED panel that is touch sensitive in replacement of the traditional functional keys in the next-gen MacBook Pro lineup. Moreover, the KGI analyst also believes that the iPhone make will reveal a lighter and slimmer design for its upcoming MacBook Pro models.

The tech corporation has already launched its newest MacOS Sierra, which will more likely come pre-installed in the latest lineup of MacBook Pro 2016. Apple Inc has integrated a number of performance improvements in MacOS Sierra. One of these enhancements includes the ability to unlock compatible devices through the Apple Watch.

It has been a pretty long time since the iPhone maker has unveiled its latest generation MacBook Pro lineup. With this, it will be very disappointing for consumers, analysts, and investors if Apple will unveil refreshed MacBook Pro models with no significant upgrades from the previous ones.

Furthermore, it is highly speculated that Microsoft is working on its next-gen Surface devices. These Microsoft devices are rumored to hit the market by the early part of next year. With this, Apple could get a substantial head start compared to its major competitor by revealing its much awaited MacBook Pro 2016 lineup during its upcoming event in October.

A recent report by Gartner stated that the PC market share of Apple inched lower from 7.8 percent in the Q3 of last year to 7.2 percent this year. This figure shows that the tech corporation has lost 13.4 percent of its shipments.

Apple Inc. may revive its PC segment and obtain a bigger market share if its upcoming MacBooks have amazing upgrades.

As of 7:00 AM GMT -4 on October 17, the AAPL stock is trading at $117.63, up by 0.56 percent or 0.65 points. Its dividend yield currently stands at 1.94 percent, while its market capitalization clocks in at 637.36 billion.

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