Brokerage Firm Rating on (SOHU) (SOHU) : Zacks Investment Research ranks (SOHU) as 4, which is a Sell recommendation. 1 research analysts consider that the stocks fundamentals point to a bright future, hence they rate the stock as a Strong Buy. 1 more believe that the stock has more downside risks, hence they propose a Strong Sell. A total of 1 analysts believe that the stock has a limited upside, hence they advise a Hold. The average broker rating of 3 research analysts is 2.77, which indicates as a Hold. (SOHU) : The most positive equity analysts on (SOHU) expects the shares to touch $56, whereas, the least positive believes that the stock will trade at $33 in the short term. The company is covered by 2 Wall Street Brokerage Firms. The average price target for shares are $44.5 with an expected fluctuation of $16.26 from the mean.

Company shares have received an average consensus rating of Hold for the current week (NASDAQ:SOHU): During Thursdays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $38.69 and $38.36 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $40.29. The buying momentum continued till the end and the stock did not give up its gains. It closed at $40.19, notching a gain of 4.74% for the day. The total traded volume was 377,791 . The stock had closed at $38.37 on the previous day.

In a related news, The Securities and Exchange Commission has divulged that Roberts Edward B, director of Sohu Com Inc, had unloaded 1,400 shares at an average price of $49.05 in a transaction dated on December 9, 2015. The total value of the transaction was worth $68,670. Inc. (Sohu) is an online media, search and game service company providing online products and services on personal computers (PCs) and mobile devices. The Company operates through four segments: brand advertising segment and the others segment (both operated by Sohu), the Sogou segment and the Changyou segment. Sohus main business is the brand advertising business, which offers to users, over its matrices of Chinese language online media, various content, products and services across multiple Internet-enabled devices, such as PCs, mobile phones and tablets. Sohu engages in the others business, which includes mobile-related services and mobile products. Sogou is an online search, client software and mobile Internet product provider. Changyou is an online game developer and operator as measured by its MMOG Tian Long Ba Bu (TLBB) and its mobile game TLBB three-dimensional, and engages in the development, operation and licensing of online games for PCs and mobile devices.

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