Brokerage Firm Rating Update on J.C. Penney Company Holding Company (JCP)

J.C. Penney Company Holding Company (JCP) : The consensus on J.C. Penney Company Holding Company (JCP) based on 15 analyst recommendation on the company stock is 2.47, which is interpreted as a Buy recommendation. Zacks Investment Research has issued a rank of 2 which endorses a Buy on the stock. However, 7 brokers have a differing view as they consider the stock to be a Strong Buy at current levels. 5 experts consider that the stocks earnings and the quoted price is in harmony, hence, they give it a Hold rating. 3 analyst sees the stock overvalued at current levels and advises a Strong Sell on the stock.

J.C. Penney Company Holding Company (JCP) stock is expected to deviate a maximum of $3.42 from the average target price of $12.27 for the short term period. 13 Street Experts have initiated coverage on the stock with the most promising target being $20 and the most muted being $7.


Company shares have received an average consensus rating of Hold for the current week Also, In the latest statement by the brokerage house, Morgan Stanley maintains its outlook on J.C. Penney Company Holding Company (NYSE:JCP). The current rating of the shares is Underweight, according to the research report released by the firm. The brokerage firm raises the price target from $7.5 per share to $8.5 per share. The rating by the firm was issued on August 18, 2016.

J.C. Penney Company Holding Company (NYSE:JCP): The stock opened at $9.48 and touched an intraday high of $10.02 on Wednesday. During the day, the stock corrected to an intraday low of $9.48, however, the bulls stepped in and pushed the price higher to close in the green at $9.99 with a gain of 5.83% for the day. The total traded volume for the day was 16,971,584. The stock had closed at $9.44 in the previous trading session.

J. C. Penney Company, Inc. (JCPenney) is a holding company. The Companys operating subsidiary is J. C. Penney Corporation, Inc. (JCP). The Companys business consists of selling merchandise and services to consumers through its department stores and Website at, which utilizes applications for desktop, mobile and tablet devices. The Companys online customer purchases by direct shipment to the customer from its distribution facilities and stores or from its suppliers warehouses and by in store customer pick up. The Company sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside JCPenney and home furnishings. The Companys department stores provide its customers with services, such as styling salon, optical, portrait photography and custom decorating.

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