Brokerage Firm Rating Update on Kroger Company (The) (KR)

Kroger Company (The) (KR) : Zacks Investment Research ranks Kroger Company (The) (KR) as 3, which is a Hold recommendation. 8 research analysts consider that the stocks fundamentals point to a bright future, hence they rate the stock as a Strong Buy. 1 other analysts are mildly bullish on the stock and favor a Buy. 2 more believe that the stock has more downside risks, hence they propose a Strong Sell. A total of 4 analysts believe that the stock has a limited upside, hence they advise a Hold. The average broker rating of 15 research analysts is 2.1, which indicates as a Buy.

Kroger Company (The) (KR) : 13 Wall Street analysts covering Kroger Company (The) (KR) believe that the average level the stock could reach for the short term is $39.69. The maximum price target given is $51 and the minimum target for short term is around $27, hence the standard deviation is calculated at $6.34.


For the current week, the company shares have a recommendation consensus of Buy. Also, Major Brokerage house, Jefferies maintains its ratings on Kroger Company (The) (NYSE:KR). In the latest research report, Jefferies lowers the target price from $39 per share to $37 per share. According to the latest information available, the shares are now rated Hold by the analysts at the agency. The rating by the firm was issued on August 31, 2016.

Kroger Company (The) (NYSE:KR): stock was range-bound between the intraday low of $31.1 and the intraday high of $31.75 after having opened at $31.66 on Wednesdays session. The stock finally closed in the red at $31.66, a loss of -4.13%. The stock remained in the red for the whole trading day. The total traded volume was 19,365,459 shares. The stock failed to cross $31.75 in Wednesdays trading. The stocks closing price on Thursday was $32.67.

The Kroger Co. (Kroger) operates retail food and drug stores, multi-department stores, jewelry stores, and convenience stores throughout the United States. The Company also manufactures and processes some of the food for sale in its supermarkets. The Company operated, either directly or through its subsidiaries, approximately 2,625 supermarkets and multi-department stores, approximately 1,330 of which had fuel centers. Approximately 48% of these supermarkets were operated in Company-owned facilities, including some Company-owned buildings on leased land. The Company operates its 2,640 supermarket and multi-department stores under banners, including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Frys, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smiths. Of these stores, 1,330 have fuel centers. The Company also operates 782 convenience stores, either directly or through franchisees, 326 fine jewelry stores and an online retailer.

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