Brokerage Firm Rating Update on Reynolds American Inc (RAI)

Reynolds American Inc (RAI) : Zacks Investment Research ranks Reynolds American Inc (RAI) as 3, which is a Hold recommendation. 4 research analysts consider that the stocks fundamentals point to a bright future, hence they rate the stock as a Strong Buy. 2 other analysts are mildly bullish on the stock and favor a Buy. A total of 4 analysts believe that the stock has a limited upside, hence they advise a Hold. The average broker rating of 10 research analysts is 2, which indicates as a Buy.

Reynolds American Inc (RAI) : Average target price received by Reynolds American Inc (RAI) is $55 with an expected standard deviation of $3.12. The most aggressive target on the stock is $61, whereas the most downbeat target is $52. 8 financial analysts are currently covering the stock.


For the current week, the company shares have a recommendation consensus of Buy. Also, UBS initiates coverage on Reynolds American Inc (NYSE:RAI). The shares have now been rated Neutral by the stock experts at the ratings house. The rating by the firm was issued on August 25, 2016.

Reynolds American Inc (NYSE:RAI): stock was range-bound between the intraday low of $50.58 and the intraday high of $50.99 after having opened at $50.96 on Wednesdays session. The stock finally closed in the red at $50.96, a loss of -0.25%. The stock remained in the red for the whole trading day. The total traded volume was 3,506,618 shares. The stock failed to cross $50.99 in Wednesdays trading. The stocks closing price on Thursday was $50.99.

Reynolds American Inc. (RAI) is a holding company. The Company operates through three segments: RJR Tobacco, American Snuff and Santa Fe. The RJR Tobacco segment consists principally of the primary operations of R. J. Reynolds Tobacco Company. The American Snuff segment consists of the primary operations of American Snuff Co. The Santa Fe segment consists of the domestic operations of Santa Fe Natural Tobacco Company Inc. (SFNTC). The Companys wholly owned subsidiaries include R. J. Reynolds Tobacco Company, American Snuff Company, LLC (American Snuff Co.), Lorillard, Inc., Santa Fe Natural Tobacco Company, Inc. (SFNTC), R. J. Reynolds Vapor Company (RJR Vapor), Niconovum USA, Inc. and Niconovum AB.

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