Brokerage Firm Rating Update on Southern Company (The) (SO)

Southern Company (The) (SO) : The consensus on Southern Company (The) (SO) based on 12 analyst recommendation on the company stock is 3.03, which is interpreted as a Hold recommendation. Zacks Investment Research has issued a rank of 3 which endorses a Hold on the stock. However, 1 brokers have a differing view as they consider the stock to be a Strong Buy at current levels. 9 experts consider that the stocks earnings and the quoted price is in harmony, hence, they give it a Hold rating. 1 analyst sees the stock overvalued at current levels and advises a Strong Sell on the stock. 1 analyst also believes that the downside risk to the stock is higher and suggests a Sell on Southern Company (The) (SO).

Southern Company (The) (SO) : The consensus price target for Southern Company (The) (SO) is $53 for the short term with a standard deviation of $4.5. The most optimist securities analyst among the 8 who monitor the stock believes that the stock can reach $62, however, the pessimist price target for the company is $46.


Company shares have received an average consensus rating of Hold for the current week Also, In the latest statement by the brokerage house, SunTrust Robinson Humphrey maintains its outlook on Southern Company (The) (NYSE:SO). The current rating of the shares is Neutral, according to the research report released by the firm. The brokerage firm lowers the price target from $53 per share to $51 per share. The rating by the firm was issued on August 29, 2016.

Southern Company (The) (NYSE:SO): The stock opened at $52.16 and touched an intraday high of $52.34 on Wednesday. During the day, the stock corrected to an intraday low of $51.94, however, the bulls stepped in and pushed the price higher to close in the green at $52.22 with a gain of 0.17% for the day. The total traded volume for the day was 3,564,509. The stock had closed at $52.13 in the previous trading session.

Southern Company is an operating public utility company. The primary business of the Southern Company is electricity sales by the traditional operating companies and Southern Power. Southern Companys business segments are the sale of electricity by the four traditional operating companies and Southern Power. The four traditional operating companies, including Alabama Power, Georgia Power, Gulf Power and Mississippi Power, are vertically integrated utilities providing electric service in four Southeastern states. Southern Company owns all of the common stock of Southern Power Company, which is also an operating public utility company. Southern Power constructs, acquires, owns, and manages generation assets, including renewable energy projects, and sells electricity at market-based rates in the wholesale market. The Company also operates the All Other segment.

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