Centaur Capital Partners adds The Rubicon Project Inc (RUBI) to its portfolio

The Rubicon Project Inc (RUBI) : Centaur Capital Partners added new position in The Rubicon Project Inc during the most recent quarter end. The investment management firm now holds 330,000 shares of The Rubicon Project Inc which is valued at $2,557,500 , the company said in a statement filed on Nov 14, 2016 with the SEC.The Rubicon Project Inc makes up approximately 5.30% of Centaur Capital Partners’s portfolio.

Other Hedge Funds, Including , Northcoast Asset Management sold out all of its stake in RUBI during the most recent quarter. The investment firm sold 53,753 shares of RUBI which is valued $386,484.Blackrock Advisors boosted its stake in RUBI in the latest quarter, The investment management firm added 4,866 additional shares and now holds a total of 21,860 shares of The Rubicon Project Inc which is valued at $141,653. First Personal Financial Services sold out all of its stake in RUBI during the most recent quarter. The investment firm sold 276 shares of RUBI which is valued $1,788.Nationwide Fund Advisors boosted its stake in RUBI in the latest quarter, The investment management firm added 30,297 additional shares and now holds a total of 46,782 shares of The Rubicon Project Inc which is valued at $378,934.

The Rubicon Project Inc opened for trading at $7.99 and hit $8.03 on the upside on Monday, eventually ending the session at $8.01, with a gain of 0.50% or 0.04 points. The heightened volatility saw the trading volume jump to 2,25,167 shares. Company has a market cap of $393 M.

On the company’s financial health, The Rubicon Project Inc reported $0.32 EPS for the quarter, beating the analyst consensus estimate by $ 0.23 according to the earnings call on Nov 2, 2016. Analyst had a consensus of $0.09. The company had revenue of $60.60 million for the quarter, compared to analysts expectations of $63.14 million. The company’s revenue was down -5.8 % compared to the same quarter last year.During the same quarter in the previous year, the company posted $0.23 EPS.

Many Wall Street Analysts have commented on The Rubicon Project Inc. Shares were Downgraded by Morgan Stanley on Sep 12, 2016 to ” Underweight” and Lowered the Price Target to $ 8 from a previous price target of $11 .

The Rubicon Project Inc. is a technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud platform provides user reach and a marketplace for the real time trading of digital advertising between buyers and sellers. Buyers of digital advertising use its platform to reach around 600 million Internet users globally on some of the sellers’ Websites and applications. Sellers of digital advertising use its platform for advertising while accessing a market of buyers representing advertiser brands around the world. Its Advertising Automation Cloud features applications for digital advertising sellers including Websites mobile applications and other digital media properties to sell advertising inventory; applications for buyers including advertisers agencies agency trading desks (ATDs) demand side platforms (DSPs) and ad networks to buy advertising inventory and a marketplace where such transactions are executed.

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