Discover Financial Services (DFS) : Analyst Rating Update

Discover Financial Services (DFS) has an average broker rating of 1.39, which is interpreted as a Strong Buy, as rated by 18 equity analysts. Nonetheless, 14 analysts are positive on the stocks future and they recommend a Strong Buy on the stock. 1 other analysts advise a Buy. Nevertheless, the majority of 3 analysts consider that the stock is a Hold with neither a large upside nor a downside. Ranking by Zacks Investment Research for Coach Inc is 3, which is also a Hold.

Discover Financial Services (DFS) : Currently there are 14 street experts covering Discover Financial Services (DFS) stock. The most bullish and bearish price target for the stock is $75 and $56 respectively for the short term. The average price target of all the analysts comes to $63.79. The estimated standard deviation from the target is $5.37.

Discover Financial Services (NYSE:DFS): During Wednesdays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $51.89 and $51.67 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $53.09. The buying momentum continued till the end and the stock did not give up its gains. It closed at $52.88, notching a gain of 1.05% for the day. The total traded volume was 2,973,424 . The stock had closed at $52.33 on the previous day.

Also, Brokerage firm Deutsche Bank maintains its rating on Discover Financial Services (NYSE:DFS). As per the latest information, the brokerage house raises the price target to $63 per share from a prior target of $61. The shares have been rated Buy. The rating by the firm was issued on May 4, 2016. The company shares have dropped -7.53% from its 1 Year high price. On Jul 21, 2015, the shares registered one year high at $59.88 and the one year low was seen on Feb 11, 2016. The 50-Day Moving Average price is $54.63 and the 200 Day Moving Average price is recorded at $51.56.

Discover Financial Services (DFS) is a direct banking and payment services company. The Company is a bank holding company, as well as a financial holding company. The Company provides direct banking products and services and payment services through its subsidiaries. The Company manages its business activities in two segments: Direct Banking and Payment Services. Direct Banking segment includes consumer banking and lending products, specifically Discover-branded credit cards issued to individuals and small businesses on the Discover Network and other consumer banking products and services, including private student loans, personal loans, home loans, home equity loans, prepaid cards and other consumer lending and deposit products. The Payment Services segment includes PULSE, Diners Club and the Companys network partners business, which provides payment transaction processing and settlement services on the Discover Network.

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