Kellogg Company (K) Shares are Up 0.99%

Kellogg Company (K) has been under a strong bear grip, hence the stock is down -3.85% when compared to the S&P 500 in the past 4 weeks. However, in the near-term, buying emerged at lower levels and the stock has outperformed the S&P 500 by 0.94% in the past 1 week. The stock has risen by 0.99% in the past week indicating that the buyers are active at lower levels, but the stock is down -2.86% in the past 4 weeks.

The stock has recorded a 20-day Moving Average of 0.57% and the 50-Day Moving Average is 3.95%. Kellogg Company (NYSE:K): stock turned positive on Friday. Though the stock opened at $83.5, the bulls momentum made the stock top out at $84.01 level for the day. The stock recorded a low of $83.35 and closed the trading day at $83.53, in the green by 0.08%. The total traded volume for the day was 1,079,183. The stock had closed at $83.46 in the previous days trading.


The company Insiders own 8.8% of Kellogg Company shares according to the proxy statements. In the past twelve weeks, the net percent change held by company insiders has changed by -1.05% . Institutional Investors own 82.44% of Kellogg Company shares. During last six month period, the net percent change held by insiders has seen a change of -1.69%. Also, Brokerage firm JP Morgan maintains its rating on Kellogg Company (NYSE:K). As per the latest information, the brokerage house raises the price target to $87 per share from a prior target of $73. The shares have been rated Neutral. The rating by the firm was issued on August 5, 2016.

Kellogg Company is a manufacturer and marketer of ready-to-eat cereal and convenience foods. The Companys principal products are ready-to-eat cereals and convenience foods, such as cookies, crackers, savory snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Companys cereal products are generally marketed under the Kelloggs name and are sold to the grocery trade through direct sales forces for resale to consumers. The Company also markets cookies, crackers, crisps and other convenience foods, under brands, such as Kelloggs, Keebler, Cheez-It, Murray, Austin and Famous Amos, to supermarkets in the United States through a direct store-door (DSD) delivery system, although other distribution methods are also used. The Company uses broker and distributor arrangements for certain products. It also uses similar arrangements, in less-developed market areas or in those market areas outside of its focus.

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