Large Outflow of Money Witnessed in Kellogg Company

Kellogg Company (K) :The total money flow, which is calculated as the dollar value of composite uptick minus downtick trades was negative ($5.67 million) and the uptick to downtick ratio was 0.3. The transaction value on upticks was $2.42 million and on downticks, the transaction value was $8.08 million. The transaction value of block trades during downticks was $5.94 million. The money flow was negative ($5.94 million), indicating the traders were booking profit on the price strength. Kellogg Company (K) rose $0.27 at $86.26, during intraday Monday , a rise of 0.31% over the previous days close.


Kellogg Company is up 10.96% in the last 3-month period. Year-to-Date the stock performance stands at 20.05%. Shares of Kellogg Company rose by 4.8% in the last five trading days and 11.14% for the last 4 weeks. In a related news,The officer (Chief Financial Officer) of Kellogg Co, Dissinger Ronald L sold 50,000 shares at $77.02 on May 12, 2016. The Insider selling transaction had a total value worth of $3,851,000. The Insider information was disclosed with the Securities and Exchange Commission in a Form 4 filing.

Kellogg Company (NYSE:K): On Mondays trading session , Opening price of the stock was $85.95 with an intraday high of $86.375. The bears continued to sell at higher levels and eventually sold the stock down to an intraday low of $85.4. However, the stock managed to close at $85.61, a loss of 0.44% for the day. On the previous day, the stock had closed at $85.99. The total traded volume of the day was 3,281,974 shares.

Kellogg Company is a manufacturer and marketer of ready-to-eat cereal and convenience foods. The Companys principal products are ready-to-eat cereals and convenience foods, such as cookies, crackers, savory snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Companys cereal products are generally marketed under the Kelloggs name and are sold to the grocery trade through direct sales forces for resale to consumers. The Company also markets cookies, crackers, crisps and other convenience foods, under brands, such as Kelloggs, Keebler, Cheez-It, Murray, Austin and Famous Amos, to supermarkets in the United States through a direct store-door (DSD) delivery system, although other distribution methods are also used. The Company uses broker and distributor arrangements for certain products. It also uses similar arrangements, in less-developed market areas or in those market areas outside of its focus.

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