Morgan Stanley Downgrades The Rubicon Project Inc to Underweight with Price Target $8.00

Brokerage firm Morgan Stanley Downgrades its rating on The Rubicon Project Inc(NYSE:RUBI). In a research note issued to the investors, the brokerage major Lowers the price-target to $8.00 per share. The shares have been rated Underweight. Previously, the analysts had a Equal-weight rating on the shares. The rating by Morgan Stanley was issued on Sep 12, 2016.

In a different note, On Aug 16, 2016, First Analysis said it Downgrades its rating on The Rubicon Project Inc. The shares have been rated ‘Equal-weight’ by the firm. On Aug 4, 2016, Citigroup said it Maintains its rating on The Rubicon Project Inc. In the research note, the firm Lowers the price-target to $26.00 per share. The shares have been rated ‘Neutral’ by the firm. On Aug 4, 2016, Jefferies said it Maintains its rating on The Rubicon Project Inc. In the research note, the firm Lowers the price-target to $24.00 per share. The shares have been rated ‘Buy’ by the firm. On Aug 3, 2016, RBC Capital said it Downgrades its rating on The Rubicon Project Inc. The shares have been rated ‘Sector Perform’ by the firm. On Aug 3, 2016, Raymond James said it Downgrades its rating on The Rubicon Project Inc. The shares have been rated ‘Underperform’ by the firm. On Aug 3, 2016, Oppenheimer said it Downgrades its rating on The Rubicon Project Inc. The shares have been rated ‘Perform’ by the firm.

The Rubicon Project Inc (RUBI) shares turned negative on Tuesdays trading session with the shares closing down -0.01 points or -0.12% at a volume of 4,33,090. The pessimistic mood was evident in the company shares which never went considerably beyond the level of $8.4441. The peak price level was also seen at $8.4441 while the days lowest was $8.21. Finally the shares closed at $8.35. The 52-week high of the shares is $20.37 while the 52-week low is $8.04. According to the latest information available, the market cap of the company is $408 M.

The Rubicon Project Inc(RUBI) last announced its earnings results on Aug 2, 2016 for Fiscal Year 2016 and Q2.Company reported revenue of $65.11M. Analysts had an estimated revenue of $64.97M. Earnings per share were $0.17. Analysts had estimated an EPS of $0.10.

Several Insider Transactions has been reported to the SEC. On May 17, 2016, Todd L Tappin (CFO & COO) sold 54,927 shares at $14.19 per share price.Also, On May 17, 2016, David Day (Chief Accounting Officer) sold 10,819 shares at $14.22 per share price.On Apr 19, 2016, Lisa L Troe (director) sold 2,150 shares at $19.20 per share price, according to the Form-4 filing with the securities and exchange commission.

The Rubicon Project Inc. is a technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud platform provides user reach and a marketplace for the real time trading of digital advertising between buyers and sellers. Buyers of digital advertising use its platform to reach around 600 million Internet users globally on some of the sellers’ Websites and applications. Sellers of digital advertising use its platform for advertising while accessing a market of buyers representing advertiser brands around the world. Its Advertising Automation Cloud features applications for digital advertising sellers including Websites mobile applications and other digital media properties to sell advertising inventory; applications for buyers including advertisers agencies agency trading desks (ATDs) demand side platforms (DSPs) and ad networks to buy advertising inventory and a marketplace where such transactions are executed.

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