Qualcomm Launches New Snapdragon

Qualcomm Inc (NASDAQ: QCOM) has recently unveiled its latest Snapdragon processor dubbed Snapdragon 821. According to the semiconductor giant, the new variant of the Snapdragon will exhibit new features, which complements to the innovation of the Snapdragon 820—its predecessor.

Building upon the previous Snapdragon processor, the new variant is not only claimed to be faster by 10 percent, but is also designed to deliver “improved power savings” compared to the current processor with the Kryo quad-core CPU running at 2.4GHz. Qualcomm explained that the latest Snapdragon variant will not act as a replacement for its predecessor, but instead, it is engineered to “complement and extend the competitive strengths of our Snapdragon 800 lineup.”

The Snapdragon 820 was rolled out during the previous year and is now featured in nearly every top-tier mobile devices. Up to 115 premium devices include the processor, such as S7 Edge, HTC 10, Samsung Galaxy S7, OnePlus 3, Xiaomi Mi5, as well as LG G5. The 820 is considered as one of the best processors at present, and has performed better in comparison to its predecessor, which is the Snapdragon 810. The Snapdragon 810 was criticized for some overheating and performance issues.

Since the newest Qualcomm processor is under the Snapdragon 800 series, it is most likely that augmented and virtual reality support will be a major feature.

According to the semiconductor giant, the advanced microprocessor will open the new era of smartphones, tablets, mobile virtual reality displays, and other devices.

During the latter part of the previous month, the chipmaker revealed that the Snapdragon 820 will support Tango, the augmented reality technology of Google. The two firms have been teaming up over the previous year in order to develop more devices that will support Tango, through the chipsets made by Qualcomm. The announcement also included plans of the semiconductor giant to extend support for future additions in the Snapdragon 800 series.

On Qualcomm’s part, the company has started to diversify its business operations by shifting its attention primarily on the fresh and emerging technologies, including virtual reality, 5G, and augmented reality technology. A huge chunk of the semiconductor corporation’s revenue can be attributed to its licensing deals. During the past few quarters, Qualcomm has faced a number of headwinds, particularly in China.

Hence, by diversifying, the chipmaker will not only manage to safeguard itself from the risks associated with licensing, but also gain an edge in different sectors. The latest Snapdragon processor is anticipated to make its smartphone debut during the second half of the current year.

Aside from helping Qualcomm to gain foothold in the virtual reality and augmented reality industry, the Snapdragon 821 is also forecasted to aid the semiconductor company in getting new clients in the long run. It is expected that 821 will be able to obtain clients in the form of smartphone makers, as well as manufacturers of virtual reality and augmented reality devices.

By doing so, Qualcomm will be protected against possible losses that may be incurred as a result of Apple Inc. deciding to give Intel Corp a portion of its chip orders for its upcoming mobile handsets.

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