Reynolds American Inc (RAI) Shares are Down -2.28%

Reynolds American Inc (RAI) : During the past 4 weeks, traders have been relatively bearish on Reynolds American Inc (RAI), hence the stock is down -10.16% when compared to the S&P 500 during the same period. However, in the past 1 week, the selling of the stock is down by -2.69% relative to the S&P 500. The 4-week change in the price of the stock is -7.92% and the stock has fallen -2.28% in the past 1 week.

Reynolds American Inc (NYSE:RAI): The stock was completely flat for the day, closing at $48.92 on Friday. The flat closing masks the intraday volatility in the stock. After opening at $48.88, the stock touched an intraday high of $49.29 and a low of $48.77. Neither the bulls nor the bears asserted their supremacy at close, due to which the stock closed completely flat. The stock previously closed at $48.92. The total trading volume on Friday was 3,895,697.

The stock has recorded a 20-day Moving Average of 4.81% and the 50-Day Moving Average is 4.57%. Reynolds American Inc. has dropped 1.07% during the last 3-month period . Year-to-Date the stock performance stands at 7.76%.

Reynolds American Inc (RAI) : Average target price received by Reynolds American Inc (RAI) is $55.14 with an expected standard deviation of $3.34. The most aggressive target on the stock is $61, whereas the most downbeat target is $52. 7 financial analysts are currently covering the stock.


Reynolds American Inc. (RAI) is a holding company. The Company operates through three segments: RJR Tobacco, American Snuff and Santa Fe. The RJR Tobacco segment consists principally of the primary operations of R. J. Reynolds Tobacco Company. The American Snuff segment consists of the primary operations of American Snuff Co. The Santa Fe segment consists of the domestic operations of Santa Fe Natural Tobacco Company Inc. (SFNTC). The Companys wholly owned subsidiaries include R. J. Reynolds Tobacco Company, American Snuff Company, LLC (American Snuff Co.), Lorillard, Inc., Santa Fe Natural Tobacco Company, Inc. (SFNTC), R. J. Reynolds Vapor Company (RJR Vapor), Niconovum USA, Inc. and Niconovum AB.

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