Shares of Kellogg Company (K) Rally 4.05%

Kellogg Company (K) : Traders are bullish on Kellogg Company (K) as it has outperformed the S&P 500 by a wide margin of 7.32% in the past 4 weeks. The bullishness in the stock continues even in the near-term as the stock has returned an impressive 2.52%, relative to the S&P 500. The stock has continued its bullish performance both in the near-term and the medium-term, as the stock is up 4.05% in the last 1 week, and is up 12.01% in the past 4 weeks. Buying continues as the stock moves higher, suggesting a strong appetite for the stock. The stock has recorded a 20-day Moving Average of 7.79% and the 50-Day Moving Average is 11.45%.

Kellogg Company (NYSE:K): During Fridays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $85.47 and $84.93 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $86.22. The buying momentum continued till the end and the stock did not give up its gains. It closed at $85.99, notching a gain of 0.79% for the day. The total traded volume was 8,330,879 . The stock had closed at $85.32 on the previous day.


The company Insiders own 8.8% of Kellogg Company shares according to the proxy statements. In the past twelve weeks, the net percent change held by company insiders has changed by -1.2% . Institutional Investors own 82.47% of Kellogg Company shares. During last six month period, the net percent change held by insiders has seen a change of -1.72%. In a related news,The officer (Chief Financial Officer) of Kellogg Co, Dissinger Ronald L sold 50,000 shares at $77.02 on May 12, 2016. The Insider selling transaction had a total value worth of $3,851,000. The Insider information was disclosed with the Securities and Exchange Commission in a Form 4 filing.

Kellogg Company is a manufacturer and marketer of ready-to-eat cereal and convenience foods. The Companys principal products are ready-to-eat cereals and convenience foods, such as cookies, crackers, savory snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Companys cereal products are generally marketed under the Kelloggs name and are sold to the grocery trade through direct sales forces for resale to consumers. The Company also markets cookies, crackers, crisps and other convenience foods, under brands, such as Kelloggs, Keebler, Cheez-It, Murray, Austin and Famous Amos, to supermarkets in the United States through a direct store-door (DSD) delivery system, although other distribution methods are also used. The Company uses broker and distributor arrangements for certain products. It also uses similar arrangements, in less-developed market areas or in those market areas outside of its focus.

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