Shares of Kellogg Company (K) Sees Large Outflow of Money

Kellogg Company (K) : The value of composite uptick trades was $126.62 million, whereas, the value of composite downtick trades was $132.3 million. The uptick to downtick ratio stood at 0.96 with a negative money flow of ($5.68) Million during Thursdays trading session. The block trades money flow was negative ($12.08 million).The uptick to the downtick ratio of 0.75 in block trades signals that the large investors have utilized the rise in the stock to sell.The uptick transaction value stood at $36.5 million. The transaction of the trades on downticks amounted to $48.58 million, which confirms investors selling on the strength of price. Kellogg Company (K) gained 221 cents at $85.32, an increase of 2.66% over the previous days close.


The stock has recorded a 20-day Moving Average of 7.56% and the 50-Day Moving Average is 10.84%. Shares have rallied 27.40% from its 1 Year high price. On Jul 7, 2016, the shares registered one year high at $83.19 and the one year low was seen on Aug 24, 2015. The 50-Day Moving Average price is $77.35 and the 200 Day Moving Average price is recorded at $75.27.

Kellogg Company (NYSE:K): During Thursdays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $83.00 and $83.00 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $85.70. The buying momentum continued till the end and the stock did not give up its gains. It closed at $85.32, notching a gain of 2.66% for the day. The total traded volume was 7,542,209 . The stock had closed at $83.11 on the previous day.

In an insider trading activity,The officer (Chief Financial Officer) of Kellogg Co, Dissinger Ronald L sold 50,000 shares at $77.02 on May 12, 2016. The Insider selling transaction had a total value worth of $3,851,000. The Insider information was disclosed with the Securities and Exchange Commission in a Form 4 filing.

Kellogg Company is a manufacturer and marketer of ready-to-eat cereal and convenience foods. The Companys principal products are ready-to-eat cereals and convenience foods, such as cookies, crackers, savory snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Companys cereal products are generally marketed under the Kelloggs name and are sold to the grocery trade through direct sales forces for resale to consumers. The Company also markets cookies, crackers, crisps and other convenience foods, under brands, such as Kelloggs, Keebler, Cheez-It, Murray, Austin and Famous Amos, to supermarkets in the United States through a direct store-door (DSD) delivery system, although other distribution methods are also used. The Company uses broker and distributor arrangements for certain products. It also uses similar arrangements, in less-developed market areas or in those market areas outside of its focus.

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