Shares of Kellogg Company (K) Sees Large Outflow of Money

Kellogg Company (K) : Money flow in the Kellogg Company (K) stock was negative (1.62 million) on Thursday, which shows that the investors used the strength in the stock price to reduce their holdings. The total traded value on upticks was $2.78 million, compared to $4.4 million on downticks. The total uptick to downtick ratio was 0.63, indicating the underlying weakness in the stock. Even in block trades, money flow was negative ($1.43 million), indicating selling on the strength. Downtick transaction value in block trades amounted to $1.43 million, indicating persistent selling. Kellogg Company (K) traded $0.39 higher at $82.87 gaining 0.47% over the previous days close.


Kellogg Company (K) : The highest level Kellogg Company (K) is projected to reach is $85 for the short term and the lowest estimate is at $70. The consolidated price target from 7 rating analysts who initiate coverage on the stock is $76 and the possibility the share price can swing is $5.8. The stock has recorded a 20-day Moving Average of 5.41% and the 50-Day Moving Average is 7.75%.

Kellogg Company (NYSE:K): The stock opened at $82.94 on Thursday but the bulls could not build on the opening and the stock topped out at $83.19 for the day. The stock traded down to $82.00 during the day, due to lack of any buying support eventually closed down at $82.27 with a loss of -0.25% for the day. The stock had closed at $82.48 on the previous day. The total traded volume was 1,870,479 shares.

Kellogg Company is a manufacturer and marketer of ready-to-eat cereal and convenience foods. The Companys principal products are ready-to-eat cereals and convenience foods, such as cookies, crackers, savory snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Companys cereal products are generally marketed under the Kelloggs name and are sold to the grocery trade through direct sales forces for resale to consumers. The Company also markets cookies, crackers, crisps and other convenience foods, under brands, such as Kelloggs, Keebler, Cheez-It, Murray, Austin and Famous Amos, to supermarkets in the United States through a direct store-door (DSD) delivery system, although other distribution methods are also used. The Company uses broker and distributor arrangements for certain products. It also uses similar arrangements, in less-developed market areas or in those market areas outside of its focus.

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