Shares of Yum! Brands (YUM) Sees Large Outflow of Money

Yum! Brands (YUM) : Money flow in the Yum! Brands (YUM) stock was negative (18.09 million) on Thursday, which shows that the investors used the strength in the stock price to reduce their holdings. The total traded value on upticks was $193.69 million, compared to $211.78 million on downticks. The total uptick to downtick ratio was 0.91, indicating the underlying weakness in the stock. Even in block trades, money flow was negative ($22.76 million), indicating selling on the strength. The transaction value during uptick in block trades was $19.33 million. Downtick transaction value in block trades amounted to $42.08 million, indicating persistent selling. The uptick to downtick ratio was 0.46. Yum! Brands (YUM) traded $2.48 higher at $88.22 gaining 2.89% over the previous days close.


The stock has recorded a 20-day Moving Average of 5.4% and the 50-Day Moving Average is 6.91%. Shares have dropped -5.13% from its 1 Year high price. On Jul 13, 2015, the shares registered one year high at $92.33 and the one year low was seen on Feb 11, 2016. The 50-Day Moving Average price is $83.08 and the 200 Day Moving Average price is recorded at $77.75.

Yum! Brands (NYSE:YUM): During Thursdays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $90.05 and $87.86 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $90.60. The buying momentum continued till the end and the stock did not give up its gains. It closed at $88.27, notching a gain of 2.95% for the day. The total traded volume was 10,548,122 . The stock had closed at $85.74 on the previous day.

In an insider trading activity, The officer (CEO, KFC), of Yum Brands Inc, Eaton Roger G. had unloaded 26,282 shares at $85.55 per share in a transaction on June 23, 2016. The total value of transaction was $2,248,425. The Insider information was revealed by the Securities and Exchange Commission in a Form 4 filing.

YUM! Brands, Inc. (YUM) is engaged in restaurant business. YUM develops, operates, franchises and licenses a system of both traditional and non-traditional Quick Service Restaurants (QSR), which prepare, package and sell a menu of food items. YUM operates in five segments: YUM China, which includes all operations in mainland China; YUM India, which includes all operations in India, Bangladesh, Nepal and Sri Lanka; The KFC Division, which includes all operations of the KFC concept outside of China Division and India Division; The Pizza Hut Division, which includes all operations of the Pizza Hut concept outside of China Division and India Division; and the Taco Bell Division , which includes all operations of the Taco Bell concept outside of India Division. Its three Concepts focus on the chicken, pizza and Mexican-style food categories. The Company operates approximately 41,000 restaurants in approximately 125 countries and territories.

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