Southern Company (The) June 15th Short Interest Update

Southern Company (The) (NYSE:SO), A reduction of 169,541 shares or 0.8% was observed in the short interest of Southern The interest on June 15,2016 came in at 20,505,114 shares and as per the average daily trading of 4,487,573 shares, the days to cover are 5. The reduced interest is 2.2% of the floated shares. The data of May 31,2016 put the interest at 20,674,655 shares. The information was released by Financial Industry Regulatory Authority, Inc (FINRA) on June 24th after market close.

Southern Company (The) (NYSE:SO): During Fridays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $50.75 and $50.63 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $51.69. The buying momentum continued till the end and the stock did not give up its gains. It closed at $51.19, notching a gain of 0.25% for the day. The total traded volume was 10,508,249 . The stock had closed at $51.06 on the previous day.

The company shares have rallied 22.00% from its 1 Year high price. On Apr 1, 2016, the shares registered one year high at $51.79 and the one year low was seen on Jun 30, 2015. The 50-Day Moving Average price is $49.98 and the 200 Day Moving Average price is recorded at $49.01.

Southern Company (The) (NYSE:SO) has climbed 0.08% in the past week and advanced 4.13% in the last 4 weeks. In the past week, the company has outperformed the S&P 500 by 1.74% and the outperformance has advanced to 7.28% for the last 4 weeks period.

Southern Company is an operating public utility company. The primary business of the Southern Company is electricity sales by the traditional operating companies and Southern Power. Southern Companys business segments are the sale of electricity by the four traditional operating companies and Southern Power. The four traditional operating companies, including Alabama Power, Georgia Power, Gulf Power and Mississippi Power, are vertically integrated utilities providing electric service in four Southeastern states. Southern Company owns all of the common stock of Southern Power Company, which is also an operating public utility company. Southern Power constructs, acquires, owns, and manages generation assets, including renewable energy projects, and sells electricity at market-based rates in the wholesale market. The Company also operates the All Other segment.

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