Southern Company (The) (SO) Shares are Down -1.61%

Southern Company (The) (SO) : During the past 4 weeks, traders have been relatively bearish on Southern Company (The) (SO), hence the stock is down -5.13% when compared to the S&P 500 during the same period. However, in the past 1 week, the selling of the stock is down by -2.03% relative to the S&P 500. The 4-week change in the price of the stock is -2.77% and the stock has fallen -1.61% in the past 1 week.

Southern Company (The) (NYSE:SO): The stock opened at $53.00 on Friday but the bulls could not build on the opening and the stock topped out at $53.11 for the day. The stock traded down to $52.49 during the day, due to lack of any buying support eventually closed down at $52.64 with a loss of -0.98% for the day. The stock had closed at $53.16 on the previous day. The total traded volume was 5,165,106 shares.

The stock has recorded a 20-day Moving Average of 1.85% and the 50-Day Moving Average is 0.94%. Southern Company is up 7.56% in the last 3-month period. Year-to-Date the stock performance stands at 15.04%.

Southern Company (The) (SO) : Average target price received by Southern Company (The) (SO) is $53.38 with an expected standard deviation of $4.53. The most aggressive target on the stock is $62, whereas the most downbeat target is $46. 8 financial analysts are currently covering the stock.


Southern Company is an operating public utility company. The primary business of the Southern Company is electricity sales by the traditional operating companies and Southern Power. Southern Companys business segments are the sale of electricity by the four traditional operating companies and Southern Power. The four traditional operating companies, including Alabama Power, Georgia Power, Gulf Power and Mississippi Power, are vertically integrated utilities providing electric service in four Southeastern states. Southern Company owns all of the common stock of Southern Power Company, which is also an operating public utility company. Southern Power constructs, acquires, owns, and manages generation assets, including renewable energy projects, and sells electricity at market-based rates in the wholesale market. The Company also operates the All Other segment.

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