The Rubicon Project (RUBI) : 3 brokerage houses believe that The Rubicon Project (RUBI) is a Strong Buy at current levels. 9 analysts believe that the current prices are in a balance with the stocks fundamentals, hence they propose Hold on The Rubicon Project (RUBI). Zacks Investment Research suggests a Hold with a rank of 3.The median of all the 12 Wall Street Analysts endorse the stock as a Buy with a rating of 2.5.
The Rubicon Project (RUBI) : The consensus price target for The Rubicon Project (RUBI) is $16.44 for the short term with a standard deviation of $5.6. The most optimist securities analyst among the 8 who monitor the stock believes that the stock can reach $27, however, the pessimist price target for the company is $11.
Also, Brokerage firm First Analysis downgrades its rating on The Rubicon Project (NYSE:RUBI). The shares have been rated Equal-weight. Previously, the analysts had a Overweight rating on the shares. The rating by the firm was issued on August 16, 2016.
The Rubicon Project (NYSE:RUBI): After opening at $8.28, the stock dipped to an intraday low of $8.27 on Thursday. However, the bulls stepped in to buy at lower levels and pushed the stock higher. The stock touched an intraday high of $8.64 and the buying power remained strong till the end. The stock closed at $8.62 for the day, a gain of 3.73% for the day session. The total traded volume was 669,784. The stocks close on the previous trading day was $8.31.
The Rubicon Project, Inc. is a technology company that focuses to automate the buying and selling of advertising. The Companys Advertising Automation Cloud platform provides user reach and a marketplace for the real time trading of digital advertising between buyers and sellers. Buyers of digital advertising use its platform to reach around 600 million Internet users globally on some of the sellers Websites and applications. Sellers of digital advertising use its platform for advertising, while accessing a market of buyers representing advertiser brands around the world. Its Advertising Automation Cloud features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell advertising inventory; applications for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and ad networks, to buy advertising inventory, and a marketplace where such transactions are executed.