The Rubicon Project (RUBI) : 8 Wall Street analysts covering The Rubicon Project (RUBI) believe that the average level the stock could reach for the short term is $17.44. The maximum price target given is $27 and the minimum target for short term is around $11, hence the standard deviation is calculated at $5.82.
The Rubicon Project (RUBI) has an average broker rating of 2.5, which is interpreted as a Buy, as rated by 12 equity analysts. Nonetheless, 3 analysts are positive on the stocks future and they recommend a Strong Buy on the stock. Nevertheless, the majority of 9 analysts consider that the stock is a Hold with neither a large upside nor a downside. Ranking by Zacks Investment Research for Coach Inc is 3, which is also a Hold.
Also, In a research note released to the investors, First Analysis downgrades its rating on The Rubicon Project (NYSE:RUBI).The analysts at the brokerage house have a current rating of Equal-weight on the shares. Earlier, the shares were rated a Overweight by the brokerage firm. The rating by the firm was issued on August 16, 2016.
The Rubicon Project (NYSE:RUBI): During Thursdays trading session, Bulls were in full control of the stock right from the opening. The stock opened at $8.47 and $8.32 proved to be the low of the day. Continuous buying at higher levels pushed the stock towards an intraday high of $8.65. The buying momentum continued till the end and the stock did not give up its gains. It closed at $8.61, notching a gain of 1.29% for the day. The total traded volume was 955,560 . The stock had closed at $8.50 on the previous day.
The Rubicon Project, Inc. is a technology company that focuses to automate the buying and selling of advertising. The Companys Advertising Automation Cloud platform provides user reach and a marketplace for the real time trading of digital advertising between buyers and sellers. Buyers of digital advertising use its platform to reach around 600 million Internet users globally on some of the sellers Websites and applications. Sellers of digital advertising use its platform for advertising, while accessing a market of buyers representing advertiser brands around the world. Its Advertising Automation Cloud features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell advertising inventory; applications for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and ad networks, to buy advertising inventory, and a marketplace where such transactions are executed.