Zacks Rating on Fitbit (FIT)

Fitbit (FIT) : The consensus on Fitbit (FIT) based on 22 analyst recommendation on the company stock is 2, which is interpreted as a Buy recommendation. Zacks Investment Research has issued a rank of 3 which endorses a Hold on the stock. However, 10 brokers have a differing view as they consider the stock to be a Strong Buy at current levels. 2 analyst believes that the stock is a Buy, which can produce decent returns in the future. 10 experts consider that the stocks earnings and the quoted price is in harmony, hence, they give it a Hold rating.

Fitbit (FIT) : 15 investment research analysts covering Fitbit (FIT) have an average price target of $21.27 for the near short term. The highest target price given by the Brokerage Firm to the stock is $32 and the lowest target is $14 for the short term. Analysts expect the variance to be within $4.99 of the average price.


Fitbit Inc. has dropped 3.44% in the last five trading days, however, the shares have posted positive gains of 14.29% in the last 4 weeks. Fitbit Inc. is up 7.05% in the last 3-month period. Year-to-Date the stock performance stands at -49.71%. Fitbit (NYSE:FIT): stock turned positive on Tuesday. Though the stock opened at $14.82, the bulls momentum made the stock top out at $15.13 level for the day. The stock recorded a low of $14.8 and closed the trading day at $14.88, in the green by 3.05%. The total traded volume for the day was 7,808,768. The stock had closed at $14.44 in the previous days trading.

Fitbit, Inc. (Fitbit) is a provider of health and fitness products. The Companys Fitbit platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights, and virtual coaching through fitness plans and interactive workouts. It offers a number of fitness products, including Fitbit Zip, Fitbit One, Fitbit Flex, Fitbit Charge, Fitbit Charge HR, Fitbit Surge and Aria. Its wrist-based and clippable devices automatically track users daily steps, calories burned, distance traveled, floors climbed, and active minutes and display real-time feedback to encourage them to become more active in their daily lives. Fitbit Premium is its membership that serves as an around the clock virtual personal trainer delivered to users through any Web browser. It operates FitStar, a provider of interactive video-based exercise experiences on mobile devices and computers.

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