Zacks Rating on Reynolds American Inc (RAI)

Reynolds American Inc (RAI) : 4 brokerage houses believe that Reynolds American Inc (RAI) is a Strong Buy at current levels. 2 Analyst considers the fundamentals to be worthy of a Buy recommendation. 3 analysts believe that the current prices are in a balance with the stocks fundamentals, hence they propose Hold on Reynolds American Inc (RAI). Zacks Investment Research suggests a Hold with a rank of 3.The median of all the 9 Wall Street Analysts endorse the stock as a Buy with a rating of 1.89.

Reynolds American Inc (RAI) has been rated by 7 research analysts. Fundamentally, the highest shorterm price forecast for the stock is expected to reach $61 and the lowest price target forecast is $52. The average forecast of all the analysts is $55.43 and the expected standard deviation is $3.1.


Shares of Reynolds American Inc. appreciated by 0.34% during the last five trading days but lost 2.85% on a 4-week basis. Reynolds American Inc. is up 1.07% in the last 3-month period. Year-to-Date the stock performance stands at 11.94%. Reynolds American Inc (NYSE:RAI): stock turned positive on Tuesday. Though the stock opened at $50.78, the bulls momentum made the stock top out at $50.95 level for the day. The stock recorded a low of $50.65 and closed the trading day at $50.82, in the green by 0.32%. The total traded volume for the day was 3,671,649. The stock had closed at $50.66 in the previous days trading.

Reynolds American Inc. (RAI) is a holding company. The Company operates through three segments: RJR Tobacco, American Snuff and Santa Fe. The RJR Tobacco segment consists principally of the primary operations of R. J. Reynolds Tobacco Company. The American Snuff segment consists of the primary operations of American Snuff Co. The Santa Fe segment consists of the domestic operations of Santa Fe Natural Tobacco Company Inc. (SFNTC). The Companys wholly owned subsidiaries include R. J. Reynolds Tobacco Company, American Snuff Company, LLC (American Snuff Co.), Lorillard, Inc., Santa Fe Natural Tobacco Company, Inc. (SFNTC), R. J. Reynolds Vapor Company (RJR Vapor), Niconovum USA, Inc. and Niconovum AB.

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